Jeremy Poland is the Multimedia & Marketing Manager at 4640 Student Center, a youth group in Colorado. Jeremy creates web & live visuals, operates multiple church media accounts, & administrates an international community of Church Social Media Managers.

In our interview with Jeremy he shares great advice on having a “voice” as your church — writing from a comical, fun perspective, and how to create sharable, viral content — rather than simply getting the information out. He’s a millennial reaching millennials and shares tons of tips that can help your church reach the next generation in creative ways.

According to Jeremy you gotta get weird if you really want to reach millennials.