In this episode of Tech Done Different, we chat with Dr Wanda Toro Turini, who shares insights about how to adapt in order to make sure that a given piece of innovative tech can best service the market.

You'll learn:

• why you gotta listen to what the marketplace is telling you
• why you need strategy in order to wield the power of technology
• why (and how!) to poke holes in assumptions
• how to look out for cognitive bias
• why it's important to understand the concerns your customers have
• the power of researching your audience when you're trying to convey a point
• why there needs to be a translator between the business and the technical people (and why that translator should be a dedicated person who understands both sides)

Guest
Dr Wanda Toro Turini, President of ecoFiles

Host
Ted Harrington

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