Cybersecurity Ecosystem Show

You have a go-to-market problem.

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You don’t have a marketing problem.

You don’t have a sales problem.

You don’t have product problem.

You don’t have a customer success problem.


You have a go-to-market problem.

On this week's show, Sangram Vajre, co-founder and CEO of GTM Partners, shares his wealth of insights around go-to-market and how every grow challenge you are facing ties back to an overarching GTM problem.
Couple of takeaways for me:


  • Net Revenue Retention: Double your revenue every 5 years without adding a single new customer
  • Number #1 GTM Challenge: Relying on Heroic Sales Efforts
  • Who owns GTM in your org? Spoiler: Your CEO


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