The COMO Factor with Christine Strobush & Sonal Trivedi

"You Have to Leave Your Comfort Zone to Make the Magic Happen" with Barbara Stottinger | Dean at WU Executive Academy


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Barbara Stöttinger is Dean of the WU Executive Academy and Associate Professor at the Institute of International Marketing Management (WU Vienna). Prior to joining the WU Vienna, she gained industry experience as a product group manager in the consumer electronics industry and in consulting.


She has extensive experience as a lecturer and executive educator in Marketing and International Marketing in North America, Europe and Asia for which she also received several outstanding teaching awards. Since 2007, she is Academic Director for the Professional MBA Marketing & Sales.

Her research interests include international export and pricing issues as well as international consumer behavior. Her work has been published in leading journals such as Journal of International Marketing, Business Horizons, International Business Review, Management International Review, Marketing Education Review, Psychology & Marketing, Journal of Consumer Behavior and International Marketing Review. She is also co-author of a textbook of Global Marketing Management (in German, with Warren J. Keegan and Bodo B. Schlegelmilch, Oldenbourg, Munich, 2002).

In this episode of The COMO Factor, co-hosts Sonal Trivedi & Christine Strobush sit down for a lovely interview with Barbara. She shares insights from her professional experience and wisdom from his personal transformation journey.

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The F Place, a Business Thriller novel written by Sonal Trivedi & Christine Strobush, is available on Amazon

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The COMO Factor with Christine Strobush & Sonal TrivediBy The COMO Group

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