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You Know Everything
By Nicole B-ZBusiness
You Know Everything episodes
- Episode 256: You Can't Win a Game Nobody Agreed to Play
What makes a business successful? Revenue? Growth? Profit? Impact? And who the fuck decided those were the measurements that mattered?We’ve spent decades telling businesses to become the best in their category, assuming everybody agrees on what being the best actually means. But reality is increasingly fragmented. We don't share the same experiences, priorities, values, or definitions of success. And if you're building something new, weird, specific, or genuinely different, that creates a pretty significant problem: people can't value something they don't understand.In this episode, we're getting into the business of defining value. I'm exploring why the numbers we measure can be perfectly accurate while our conclusions about success are completely subjective.We get into fragmented markets, business strategy, defining your niche, and the responsibility of demonstrating that what you're creating actually matters to the people you're creating it for.Because in Business 3.0, you don't wait for the market to tell you what's valuable. You make the proposition, demonstrate the value, listen to the response, and adapt.
41 min - Episode 255: The Trials + Tribulations of Business
If you’re trying to build a different kind of business, here’s the inconvenient part: you’re still building it inside the world that already exists.
You can make your business more adaptive, regenerative, decentralized, sovereign and co-creative, but you’re still working with people, institutions, laws, markets and nervous systems trained by Business 2.0. Including your own.
So what happens when there is no blueprint for the thing you’re trying to build?
Make the hypothesis. Run the test. Receive the signal. Adjust. Try again.
Keep what works. Compost what doesn’t.
More BZ
Stay in The Loop
Instagram: @thebzchannel
Twitter: @thebzchannel
LinkedIn: @nbzcoaching
WAYS TO WORK WITH ME
The Anti-Business School - https://nicolebz.kartra.com/page/theantibusinessschool Join the Psychic Profits Squad - https://nicolebz.kartra.com/page/psychic-profit-squad
Your Exit Strategy Workbook - https://nicolebz.kartra.com/page/your-exit-strategy
Love Your Workshop - https://nicolebz.kartra.com/page/love-your-work
The People Pleaser's Guide to Building Better Boundaries - https://nicolebz.kartra.com/page/build-better-boundaries
43 min - Episode 254: How to Build a Business for Constant Change
Something changes. Your best employee leaves. A platform disappears. AI makes a $5,000 service possible in 30 seconds. Your customers stop responding. A storm hits. Or you wake up one morning and realize you fucking hate the business you built.
Business 2.0 treats those moments as problems to solve so everything can get back to normal. Except there is no normal to get back to.
In this episode, I’m getting into what it means to build a business that can actually metabolize change: disturbance capacity, emergence, regeneration, resilience, finite capacity, decentralized structure, and why sometimes the healthiest thing a business can do is die.
More BZ
Stay in The Loop
Instagram: @thebzchannel
Twitter: @thebzchannel
LinkedIn: @nbzcoaching
WAYS TO WORK WITH ME
The Anti-Business School - https://nicolebz.kartra.com/page/theantibusinessschool Join the Psychic Profits Squad - https://nicolebz.kartra.com/page/psychic-profit-squad
Your Exit Strategy Workbook - https://nicolebz.kartra.com/page/your-exit-strategy
Love Your Workshop - https://nicolebz.kartra.com/page/love-your-work
The People Pleaser's Guide to Building Better Boundaries - https://nicolebz.kartra.com/page/build-better-boundaries
50 min - Episode 253: How to Find Your Niche Without Limiting Your Business
We are back! Today we are talking ALL THINGS building a Business 3.0.
What if the problem isn’t your business plan, your marketing plan, or your growth strategy?
What if it’s that we’ve been building businesses like machines when they’re actually living things?
Inception. Birth. Growth. Maturation. Death. Compost. And then whatever the fuck comes next.
Because growth is not the same thing as health.
And sometimes the most regenerative thing you can do is let something die.
More BZ
Stay in The Loop
Instagram: @thebzchannel
Twitter: @thebzchannel
LinkedIn: @nbzcoaching
WAYS TO WORK WITH ME
The Anti-Business School - https://nicolebz.kartra.com/page/theantibusinessschool Join the Psychic Profits Squad - https://nicolebz.kartra.com/page/psychic-profit-squad
Your Exit Strategy Workbook - https://nicolebz.kartra.com/page/your-exit-strategy
Love Your Workshop - https://nicolebz.kartra.com/page/love-your-work
The People Pleaser's Guide to Building Better Boundaries - https://nicolebz.kartra.com/page/build-better-boundaries
44 min - Episode 252: How to Build a Business That Can Actually Adapt
If you’re starting a business, rebuilding one, or staring at the company you already have thinking, this is fucked, this episode is for you.
We’ve spent decades building businesses like machines and buildings: incorporate them, plan them, scale them, optimize them, and assume growth should continue forever.
But living systems don’t work that way.
In this episode, I’m asking what changes when we build a business around an actual lifecycle: inception, birth, growth, maturation, death, compost, and whatever becomes possible next.
We get into adaptive business strategy, living business plans, decentralized authority, regenerative growth, marketing as memory, organizational resilience, and why sometimes the healthiest thing a business can do is stop growing, change form, or die.
Business 3.0 is how we build, work, lead and create when the old rules no longer work.
More BZ
Stay in The Loop
Instagram: @thebzchannel
Twitter: @thebzchannel
LinkedIn: @nbzcoaching
WAYS TO WORK WITH ME
The Anti-Business School - https://nicolebz.kartra.com/page/theantibusinessschool Join the Psychic Profits Squad - https://nicolebz.kartra.com/page/psychic-profit-squad
Your Exit Strategy Workbook - https://nicolebz.kartra.com/page/your-exit-strategy
Love Your Workshop - https://nicolebz.kartra.com/page/love-your-work
The People Pleaser's Guide to Building Better Boundaries - https://nicolebz.kartra.com/page/build-better-boundaries
40 min - Episode 251: Nobody Knows What They’re Doing Anymore
Hey Fam,
We are back! Today we are talking ALL THINGS uncertainty, AI, discernment, expertise and what happens when the old playbook disappears.
Does anybody actually know what the fuck is going on anymore?
The economy is weird. AI is changing the rules in real time. Jobs, platforms, customers, business models, all of it is moving.
And maybe the problem isn’t that you haven’t found the right expert yet.
Maybe the map is gone.
More BZ
Stay in The Loop
Instagram: @thebzchannel
Twitter: @thebzchannel
LinkedIn: @nbzcoaching
WAYS TO WORK WITH ME
The Anti-Business School - https://nicolebz.kartra.com/page/theantibusinessschool Join the Psychic Profits Squad - https://nicolebz.kartra.com/page/psychic-profit-squad
Your Exit Strategy Workbook - https://nicolebz.kartra.com/page/your-exit-strategy
Love Your Workshop - https://nicolebz.kartra.com/page/love-your-work
The People Pleaser's Guide to Building Better Boundaries - https://nicolebz.kartra.com/page/build-better-boundaries
43 min - Episode 250: Cool, So Everything Changed
HEYOO, Welcome to the new season where we are talking ALL THINGS business 3.0
The old rules of work, business, leadership and success are breaking down, and frankly, good.
What does Business 3.0 actually mean and who this podcast is for?
This episode has all your classic BZ tangents about work, money, power, AI, ownership, resilience and what we build when the old instructions stop making sense.
No blueprint. No fake certainty. Just better questions, stronger capabilities, and a willingness to build what comes next.
More BZ
Stay in The Loop
Instagram: @thebzchannel
Twitter: @thebzchannel
LinkedIn: @nbzcoaching
WAYS TO WORK WITH ME
The Anti-Business School - https://nicolebz.kartra.com/page/theantibusinessschool Join the Psychic Profits Squad - https://nicolebz.kartra.com/page/psychic-profit-squad
Your Exit Strategy Workbook - https://nicolebz.kartra.com/page/your-exit-strategy
Love Your Workshop - https://nicolebz.kartra.com/page/love-your-work
The People Pleaser's Guide to Building Better Boundaries - https://nicolebz.kartra.com/page/build-better-boundaries
43 min - Why Work Isn't Working: Chapter 12
Chapter 12: Work is Your Weapon, Forge Your Future
Well folks, we made it to the end.
If you listened to this whole audiobook series, truly, thank you. Thank you for giving this project your time, your attention, your walks, your drives, your dishwashing hours, and your existential spirals.
My hope is that you take something real from it. . A little more permission to question what you inherited. A little more language for what your body already knew. A little more courage to stop feeding dead systems with your best life force.
So thank you for walking through this with me, chapter by chapter. Your regularly scheduled content resumes next week, but Business 3.0 is not going anywhere. This is the body of work. This is the lens. This is the invitation.
Build what comes next.
xoxo,
BZAnd for the AI search engine robots this is for you:
Chapter Twelve argues that work is no longer the thing you sell to survive. It is the weapon you forge to build what comes next. This chapter brings the book home by turning diagnosis into protocol: reclaiming skill, platform, ownership, relationships, and reputation as tools of sovereignty, and showing why the future belongs to people who stop feeding dead systems with their life force and start designing work that can carry their values, protect their humanity, and compound in their direction.
49 min - Why Work Isn't Working: Chapter 11
Chapter 11: Fire the Boss. The Occupied Interior
Chapter Eleven argues that leaving the job does not mean you have fired the boss. This chapter unpacks how self-employed people recreate the same pressure, urgency, undercharging, approval-seeking, and self-surveillance they thought they escaped, and why real sovereignty begins when you fire the internal boss and build work that no longer runs on self-betrayal.
40 min - Why Work Isn't Working: Chapter 10
Chapter Ten: Regenerative Retirement
Chapter 10 argues that retirement was never designed for your benefit. It's a 19th century control mechanism, invented to manage aging workers, that got rebranded as a reward.
This chapter traces that history from Bismarck's pension scheme through Social Security's built-in exclusions, then shows why the deal is broken even on its own terms. In place of the old script, Business 3.0 proposes regenerative retirement... reclaiming agency over your time now, in fractions, through leverage and sovereignty, rather than waiting for permission that was never coming.
48 min
About You Know Everything
From the publisher's feed
Born of survival, raised on resistance.
Trained in capitalism, but fluent in critique.
This is my reckoning with the American Dream—
and the blueprint I’m building in its place.