🎙️ This Week on Behind the Brief

In this episode, I sat down with Richa, a B2B content marketer who’s worked with early-stage teams and scaling GTM functions — and knows exactly where good content goes to die (hint: in enablement folders no one opens).

This one’s for marketers and PMMs who’ve ever written “the perfect one-pager”… and watched it vanish into Google Drive.

🔍 Here’s What We Covered:

* Why sales enablement often misses the mark — and how to fix it

* The difference between content that educates vs. content that moves

* Retention vs. upsell — and how marketing needs to support both

* How Richa ties content performance to revenue metrics

* What storytelling looks like when it's strategic (not fluffy)

💥 Favorite Quote

“You know what’s worse than churn? A 23-slide deck no one opens.” – Richa

🎧 Listen or Watch the Full Episode:

🎙 Listen on Apple & Spotify📺 Watch the full video episode on YouTube →

📣 Before You Go

If you’ve ever stared at a finished piece of content wondering, “Now what?”This episode will give you the clarity (and frameworks) to build content that’s actually used — not just shipped.

→ Drop your thoughts in the comments: What's one tactic you've used to get more mileage from your content?

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