If you're a jack of all trades, you're the master of none— but if you focus on a subject matter, you can become that subject's master. On this episode of The Briefcase, Drew McLellan, CEO of Agency Management Institute and author of Sell With Authority, returns to discuss vocation, location, and business truncation, and how giving yourself a speciality will make your business special.

What You'll Learn

• You can try and serve everyone, but you'll be spreading your company very thin: specializing in your clientele allows you to give a better overall product.
• Specialized expertise allows for greater outreach, as you're the one person that your clients can get your services from.
• Adopt your niche slowly: in the beginning, you can work a bit outside of it, but as you grow your business, you should stick to a calling.