Devil in the Ditch

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Introducing That 'Aha!' Moment with Caroline Fitzgerald from Good Game with Sarah Spain.

Follow the show: Good Game with Sarah Spain

Caroline Fitzgerald, CEO and founder of GOALS Sports and host of "The Business Case For Women's Sports" podcast, joins Sarah to discuss the “aha!” moment that pushed her to start her own marketing and consulting business, the immense economic opportunity in women’s sports, and what she’s learned from connecting brands and leagues. Plus, the PWHL is in the game, and Alyssa Naeher’s versatility gets her into the Good Game Hall of Fame.

  • See the list of players selected in the Golden State Valkyries expansion draft here

  • Watch LSU’s Flau’jae Johnson gift a fan a pair of her Puma PE’s here

  • Check out the PWHL in the NHL25 video game here

    • And purchase the game here

  • Subscribe to the Business Case for Women’s Sports podcast here

    • And follow GOALS on Instagram here

  • Leave us a voicemail at 872-204-5070 or send us a note at [email protected] 

  • Follow Sarah on social! Bluesky: @sarahspain.bsky.social Instagram: @Spain2323

  • Follow producer Misha Jones! Bluesky: @mishthejrnalist.bsky.social Instagram: @mishthejrnalist TikTok: @mishthejrnalist

  • Follow producer Alex Azzi! Bluesky: @byalexazzi.bsky.social

See omnystudio.com/listener for privacy information.

DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].

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Devil in the DitchBy Campside Media / Sony Music Entertainment

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4.2

146 ratings


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