“Be authentic in your business” has been talked about a lot in the online market place. For the newbie entrepreneur, authenticity has often been confused with creating a business that someone else has already created. I am here to let you know that just because you see someone else doing it does not mean you cannot be successful at it or that you have created an inauthentic business. In this episode, I will discuss the importance of knowing your values and why this is so important in creating an authentic online business.