Your website is at the core of your brand marketing strategy. 

Knowing how to write a sales page that converts is part of both your marketing and website strategies. 

Why is having a website important

Your website, along with your personal brand, is the foundation of your business. 

People need a place to find you when they search for you. Your website will demonstrate that you are professional and trustworthy. In addition, your website allows people to get to know you and connect with you. Having a website allows you to create your own personal corner of the online space and get found by more people. 

Likewise, your website is a platform you own. If social media disappears, you won’t be as panicked because you still have your website and people will be able to find you and see you as the expert you truly are. 

Why it’s important to know how to write a sales page 

When you launch a program, launch a new offer, or even publish a book, you want to have a sales page. 

Your sales page becomes the cornerstone for where people will find the information needed to make an informed decision about your program or offer. When writing sales pages, your goal is to provide valuable information so that you can convert readers to clients. 

Past experiences matter in entrepreneurship 

As a side note, Robyn and Lauren talked about how previous career journeys help shape you as an entrepreneur. You do not need special credentials to become an entrepreneur. All of the experiences you’ve had on your journey have led to your current expertise. Your journey and experiences become part of the story you tell when you write a sales page. Sharing your story builds an emotional connection with your audience and community. 

Refer to these strategies when you write a sales page 

1. Your sales page should be written as though you are in the mind of the person landing on your page. 
2. Communicate with the person landing on your page throughout the copy on the page. 
3. When you write a sales page, make it about the reader. 
4. Do market research to know what your reader is thinking, and feeling, and their pain points. In addition, understand what they need and how you can solve their problem. 
5. Use the voice of the customer. You can find the voice of the customer in testimonials, from information collected on previous sales calls, and by doing surveys. 

When you write a sales page, grab the reader's attention

The header or hero image/section is perfect for grabbing the attention of the reader. This should not be clever, cute, or witty, but should be specific to the offer you are selling. Think about who you align with and who you want to impact. Your message must be clear to them. 

In addition, think about multiple buyers as you write a sales page. Some people will come ready to purchase, others are doing research. 

Include a purchase button at the top of the page for those who are ready to buy. 

Also, note that the hero image or section is great real estate for SEO. Therefore include your keywords/keyphrases in this section. Use the keywords/keyphrases or their synonyms throughout the page. 

 

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