You can't motivate anyone to do anything they don't want to unless they think they will get something they want in return. Motivation is inside out - never outside in. People do things for their reason - not yours. Even those who volunteer their time and energy are getting something out of it, or they wouldn't keep volunteering. People only listen to the music they want to hear. Either MMFIAM on the AM dial or WWIFM on the FM dial. Are you dialed in? Listen to my podcast to find out how.