Ever get fed up when successive idea after idea fails to materialize into the business or career of your dreams? And at the same time you see other 'eejits' (we don't say it out loud, but that's what we're thinkin, right?) seemingly killing it? Well, do you? Be honest, no one's watching.

What if I said the problem could be you?

Ouch! "Hurtful." I hear some of you whimper.

The reason the 'eejits' appear to be killing it is... wait for it... 'perseverance!'

And the reason for every idea you've tried, and there have been many is because,... you've tried and when the going got tough, you simply switched to the next great idea. and tried that. I'm reminded of, "Do or Do Not, There is No Try - Yoda"

If you are going to succeed at anything, you must stick to something!

In this week's 'Coffee with Colm' from the archives, I encourage being open to new ideas, whilst simultaneously warning of the fatal (in business terms) disease known as Magpie Syndrome, flitting from one bright and shiny idea to the next, and never committing fully to any.

You know the score, stick on the kettle, grab a coffee and think with me for four minutes in your preferred way... (no distractions mind - you can focus for four minutes, surely!)

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