When In White

You Picked a Competitor? Honestly… Thank You.


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This week we’re diving into a big vendor question: would you rather be ghosted or told your client booked a competitor? Spoiler… we’ll take the honest breakup every single time. We talk about why transparency feels respectful, how it gives us closure, and why hearing “we found our dream vendor” actually makes our jobs easier. If you’ve ever been tempted to ghost a vendor inquiry, this one’s for you.

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When In WhiteBy When In White

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