A tragedy has occurred. A community is shocked, hurt, and looking for answers. You're the spokesperson for local law enforcement and you know that no is going to like what you have to say. How do you handle that moment? How does one deal with the vitriol? Our guest this week is Emmy Award winning reporter, police PIO, and the big boss of her new boutique PR firm (http://www.julieparkercommunications.com/ (julieparkercommunications.com)), Julie Parker. Julie has run the gamut of media and public relations, having spent years as a tv news reporter in Washington, DC before working with 2 of the largest police departments in the nation. She gave terrific insight on everything from common PR mistakes that companies make, the most important steps to take when you have bad news, and what's necessary to get out in front of a news story.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy