Jesse Hubbard is our guest this week. After an extremely decorated lacrosse career that saw him win 3 straight national championships at Princeton, play for Team USA, and professionally for over a decade, he founded https://www.motivepure.com/ (Motive Pure). A health scare led Jesse to study hydration, a subject he and so many thousands of athletes have taken for granted. Motive Pure has made big strides to get its foot in the door in a really challenging marketplace with some unique approaches and patience. How do you change customer habits? How has Motive Pure leveraged Amazon to improve their distribution? Will hydration science change as much as nutrition science has over the last couple decades? Jesse was great on these topics as well as his journey that led him to found his company.

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