<p>What would you have to change for you to win more deals than you lose? What would it do for your business, quota, morale, and stress levels? In today's episode, we chat with Andy Paul about the number one metric revenue leaders need to hone in on—especially if they want to be successful during an economic downturn. (HINT: It's not pipeline.)</p>

What would you have to change for you to win more deals than you lose? What would it do for your business, quota, morale, and stress levels? In today's episode, we chat with Andy Paul about the number one metric revenue leaders need to hone in on—especially if they want to be successful during an economic downturn. (HINT: It's not pipeline.)

You should win more than you lose—a conversation with Andy Paul

The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing.

Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.

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Management

The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing. Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.

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You should win more than you lose—a conversation with Andy Paul

You should win more than you lose—a conversation with Andy Paul