In this conversation, Janice Sullivan shares her journey as a photographer and the challenges she faced in selling her work. She discusses the importance of building trust, understanding your market, and creating a professional presence. Janice emphasizes the need for photographers to develop a strong email list, utilize effective marketing strategies, and maintain consistency in branding. She also highlights the significance of testimonials and the value of understanding one's offer and pricing. The conversation concludes with encouragement for photographers to keep moving forward and recognize their worth in the industry.