What makes a great marketer, and a great leader? We asked UTSC Management alumnus and best-selling author Adam Rodricks (BBA 2010), who built a dynamic marketing career—and just published his first book—with personal branding at the core. On this podcast, Adam shares his lived experience and advice for future leaders, including how business can be taught through storytelling, what it means to adapt on the fly, and why rejection doesn’t need to be a reflection of self-worth.