Interview with Luke Gaydon, CEO and Co-founder at Youdo

In this episode, Luke Gaydon, CEO and co-founder of Youdo, takes us through his entrepreneurial journey—from the early days of launching the company to the hard-won lessons of finding product-market fit. He reflects on the pivotal shift from a B2C model to a B2B approach centered on sustainability and the importance of aligning with the right audience. Luke also shares how funding influences strategic choices, the personal growth that comes with building a startup, and why having a purpose beyond profit is essential for long-term success.