In this conversation, Luke Gaydon, CEO and co-founder of Youdo, shares his entrepreneurial journey, detailing the inception of Youdo, the challenges faced in finding product-market fit, the pivot from a B2C to a B2B model focused on sustainability, and the importance of aligning with the right audience. He discusses the impact of funding on decision-making and the personal growth experienced throughout the startup process, emphasizing the need for purpose beyond profit.

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