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You'll look like a genius. 🧠And I am NOT overstating that.
When was the last time you tested your career site messaging with actual target candidates?
If you’re like most employer brand professionals, the answer is probably “never” or “not recently enough.”
Why? Because getting feedback from your ideal candidates (especially hard-to-reach ones like doctors, executives, or specialized engineers) is expensive, time-consuming, and honestly, a total pain.
Until now.
In this week’s episode of The Next Step, I’m introducing you to synthetic data panels: AI-generated personas that let you simulate real candidate reactions to your employer brand.
Here’s what makes this a must-watch:
1. It’s stupidly affordable For the price of ChatGPT ($20/month), you can test messaging with any candidate persona you want. No $10K research budget required.
2. It’s faster than you think I walked through the entire process—from creating personas to getting actionable career site feedback—in about 20 minutes. Real surveys take weeks or months.
3. It makes you look like a strategic genius Imagine walking into your next stakeholder meeting and saying, “I ran synthetic data panels with our target candidates, and here’s what they told us.” Conversation: stopped. Credibility: through the roof.
4. The data is better than you’d expect Traditional surveys have a 20-40% garbage rate (people get bored, rush through, want the gift card). Synthetic panels give you focused, consistent feedback based on real behavioral data.
5. I show you EXACTLY how to do it This isn’t theory. I walk through a live demonstration using a real company’s career site, showing you the prompts, the process, and the results.
Watch it here
And if you want the actual prompts I used (so you can replicate this yourself immediately), here they are.
This is the kind of tool that changes how you work. It transforms employer branding from “gut feeling and stakeholder opinions” to “data-informed strategy executed at speed.”
Give it a watch. Your future self (the one who just won that messaging debate with your CMO) will thank you.
-James [LinkedIn]
P.S. This kind of thinking ^^^see episode^^^ is how I am able to build and deliver more authentic, more valuable employer brands for a fraction of what those big agencies will charge you. But I know you’re skeptical. So let’s chat. Just email me at [email protected] and we can figure what a strong employer brand can help you accomplish (and how affordable it really is).
-j
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit employerbrandheadlines.substack.com
View all episodes
By James EllisWhen was the last time you tested your career site messaging with actual target candidates?
If you’re like most employer brand professionals, the answer is probably “never” or “not recently enough.”
Why? Because getting feedback from your ideal candidates (especially hard-to-reach ones like doctors, executives, or specialized engineers) is expensive, time-consuming, and honestly, a total pain.
Until now.
In this week’s episode of The Next Step, I’m introducing you to synthetic data panels: AI-generated personas that let you simulate real candidate reactions to your employer brand.
Here’s what makes this a must-watch:
1. It’s stupidly affordable For the price of ChatGPT ($20/month), you can test messaging with any candidate persona you want. No $10K research budget required.
2. It’s faster than you think I walked through the entire process—from creating personas to getting actionable career site feedback—in about 20 minutes. Real surveys take weeks or months.
3. It makes you look like a strategic genius Imagine walking into your next stakeholder meeting and saying, “I ran synthetic data panels with our target candidates, and here’s what they told us.” Conversation: stopped. Credibility: through the roof.
4. The data is better than you’d expect Traditional surveys have a 20-40% garbage rate (people get bored, rush through, want the gift card). Synthetic panels give you focused, consistent feedback based on real behavioral data.
5. I show you EXACTLY how to do it This isn’t theory. I walk through a live demonstration using a real company’s career site, showing you the prompts, the process, and the results.
Watch it here
And if you want the actual prompts I used (so you can replicate this yourself immediately), here they are.
This is the kind of tool that changes how you work. It transforms employer branding from “gut feeling and stakeholder opinions” to “data-informed strategy executed at speed.”
Give it a watch. Your future self (the one who just won that messaging debate with your CMO) will thank you.
-James [LinkedIn]
P.S. This kind of thinking ^^^see episode^^^ is how I am able to build and deliver more authentic, more valuable employer brands for a fraction of what those big agencies will charge you. But I know you’re skeptical. So let’s chat. Just email me at [email protected] and we can figure what a strong employer brand can help you accomplish (and how affordable it really is).
-j
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit employerbrandheadlines.substack.com