Welcome back to I'm Not Selling You Anything, the show where we share stories of people in B2B tech doing things a little differently.

Today, I’m joined by Will Padilla, an influencer marketing consultant and an AE over at Aspire, where he’s helping brands scale their ambassador programs while keeping it real. In this episode, Will talks about how he got into the influencer game, his no-nonsense approach to working with brands, and why he refuses to promote anything he doesn’t fully believe in. 

It's a conversation about creating value while staying true to yourself. If that means dealing with a hater or two well, thats a good thing. Stick around to hear Will Padilla’s take on making cutting through the noise and owning your story. Vamos!

Introduction: Meet Will Padilla (0:00)

What Will does for work (01:18)

Will's 'Aha!' moment: There's money to be made (02:19)

How to land your first brand deal (04:13)

What makes Will weird? (05:44)

NO BOOZING (06:23)

Detaching from the outcome (07:04)

Living below your means is the real flex (08:01)

Best purchase under $100 (10:02)

The Billboard Question (11:12)

2025 The year of Will Padilla (12:40)

Kintsugi (14:00)

How to work with Will (16:56)

Taylor Lautner (18:52)

🎙️ ⁠⁠⁠⁠⁠⁠⁠⁠LIKE/FOLLOW/SUBSCRIBE⁠⁠⁠⁠⁠

Land your first brand deal

THIS EPISODE IS SPONSORED BY⁠⁠ DOG SHEET