on this week's episode, i'm delighted to welcome young chang, ceo and co-founder of a-sha foods usa. from a small market in california to international fame, young's brand a-sha noodles has revolutionized the noodle scene. our chat will cover his dedication to preserving a century-old noodle recipe, the importance of believing in your product, and the impact of savvy collaborations. get ready for a deep-dive into the world of a-sha noodles!