A D&AD Yellow Pencil winner just admitted something most creatives won't say out loud.

Ronaldo Cordova, who went from Ecuador to winning one of advertising's most prestigious awards, uses AI on every brief. Even when clients explicitly say "don't use AI."

His logic? They're buying the work, not the process.

Here's what he revealed in our latest Super Unfiltered conversation:

→ The invisible revolution: While agencies debate AI ethics, Ronaldo uses ChatGPT, Midjourney, and Runway on client work—and clients never notice. They just see award-winning results delivered faster.

→ The beer refill campaign: His breakthrough idea came from a morning journal entry, refined with ChatGPT, and produced using AI tools. Traditional approach? Weeks of production. His approach? Days. Same Yellow Pencil outcome.

→ The 1-2 year warning: Tools that turn a single image into commercial-grade video already exist. In two years, anyone can recreate Will Smith eating spaghetti at broadcast quality. The creative who can't adapt will be the one holding the old Bose headphones.

The uncomfortable truth? The industry's AI debate is already over. The winners just stopped asking for permission.

His prediction for 2026: Agencies shift from billing hours to billing outcomes. If AI lets you finish in 3 hours what used to take 30, should you get paid less—or more?

So here's Supergood's question: Are you still pretending AI isn't in your workflow, or are you building your advantage while others debate?