Who can relate: you introduce yourself to an acquaintance at a friend's party. They ask you what you do for a living. You say you work in PR. You get a blank stare and most people respond with: oh so like advertising, or my personal favourite, you must spin the media.

Well Young PR Pros has had enough, so we sat down as a team and put together our own definition.

Read more about this episode at youngprpros.ca.