This week, Kristine Simpson and Julia Kent talk gamification. And no, we are not playing games with you (ah! puns)... it is a real word.

IABC published Putting the Fun into the Fundamentals of Effective Communications in their recent CW Bulletin.

The article talks about the trend of using games too engage and interact with your audience.

The U.S. has over 100 million mobile phone games; half are played every day. It is easy to forget that the iPhone (which revolutionized mobile gaming) has been around for only five years. In this time, the way we communicate has been revolutionized with the adoption of mobile and social technologies. But, it is games that have really captured the hearts (and wallets) of users.

Inside PR also covered this topic with their interview with Shel Holtz, host of For Immediate Release. We play a clip of Shel explaining gamification and Martin Waxman sharing his tips to young professionals interested in gamification.

We want to know if you have integrated gamification in your communications? Have you taken a course at school on gamification? Share your opinion or ideas by leaving a comment on our blog or on our Facebook Page, or on our Google+ page, or in our LinkedIn group, or send us an email at [email protected], or send us a message on Twitter @youngprpros, @kristinesimpson or @kentjulia.