In this powerful episode of Youngest in The Yacht Club, host Vince Serrano sits down with Trap Beckham – rapper, producer, entrepreneur, and Jacksonville legend. From his Duval County roots to signing with Def Jam, Trap shares his rise, his lessons in leadership, and his next chapter as both an artist and businessman.

Get the inside story on platinum hits, building a brand, surviving adversity, and why focus + discipline are the real “cheat codes” to success. Trap also opens up about his new single “Certain”, his Damn Burger restaurant, and the importance of being more than just one title.

This episode is packed with raw gems, culture, and motivation. Don’t miss it.

00:00 – Intro: Vince welcomes Trap Beckham
00:30 – Who is Trap Beckham? (Travis K vs Trap)
01:00 – Identity, labels & speaking success into existence
02:29 – Staying true and avoiding negativity
03:34 – Tough questions on loyalty & family
06:26 – Atlanta, snitching debates & street politics
09:06 – Growing up in Duval County, Jacksonville culture
10:36 – Life in Qatar vs. America’s struggles
11:59 – Trap’s upbringing, leadership lessons from his mom
13:27 – Surviving loss & leading his friends
15:25 – Why leadership matters & the power of advice
16:49 – From the streets to business discipline
18:09 – Life-changing advice: “Stay focused, stay disciplined, avoid temptation”
20:11 – Realizing there are no shortcuts to success
21:52 – Generational lessons: passing values forward
22:41 – First tape recorder & early music journey
23:44 – What inspired Trap to make music
25:08 – Early raps, school memories, and first bars
26:37 – Starting from scratch after losing everything
28:10 – Moving out, networking, and finding his lane
29:35 – Becoming a local legend in Jacksonville
30:14 – Discovering Point Blank Entertainment & party culture
31:51 – When did the music money start? Linking with TJ’s DJ’s
33:22 – Building relationships, free shows, and name recognition
34:50 – Hustling promo, lessons from SoCandy & Jacksonville scene
36:02 – What’s next? Trap’s 2026 vision & business plan
37:25 – Launching Damn Burger in Atlanta
38:41 – Building a brand, challenges, and future plans
40:44 – Leadership in business & avoiding toxic culture
42:12 – Advice to his younger self: lock in harder
44:30 – Signing to Def Jam, the highs and lessons learned
46:42 – The reality of fame, contracts, and being the first from his city
47:18 – New single “Certain” & balancing hits with message-driven music
48:49 – Beyond music: artist, producer, CEO, and more
50:02 – Where to find Trap Beckham + flowers from Vince Serrano
50:32 – Outro: Why this conversation is 10/10 🔥

Instagram: @trapbeckham
Stream “Certain” on all platforms 🎶

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