Social apps and platforms thrive and grow when the communities they power are enabled to create and share. But how can marketers encourage creators to create? What are the incentives that trigger action, drive loyalty and fuel the fandom that brings creators and audiences close together? In this episode, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Rory Geoghegan, Head of Product at YouNow, a live streaming platform where anyone can stream, meet people and interact in real-time. Rory shares how deep personalization, honest feedback and catering content and “broadcast reports” to individual creators drove a double-digit increase in the number of weekly active users on the platform. He also talks about what users expect from social apps and the metrics that tell marketers their campaigns are hitting important engagement and retention targets.