M365 Show Podcast

Your 365 Setup Needs Multigeo—Here’s Why


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What if I told you a single change to your Microsoft 365 tenant could cut file latency for your Asia team, keep regulators off your back, and make cross-region headaches disappear? Most global organizations have no idea how much they’re leaving on the table by ignoring Multigeo. In the next few minutes, you’ll see exactly how the ‘before’—endless compliance anxiety and slow drives—transforms after flipping this switch.Life in a Single-Geo World: The Hidden Costs You’re Already PayingIf you’ve ever listened to your colleagues slog through complaints about slow SharePoint or why OneDrive seems to crawl in Singapore while everything works fine at HQ, you’re not alone. Let’s talk about what’s really going on when you’ve got a Microsoft 365 environment spread from Sydney to Stockholm, but your entire company’s data is parked in one spot—say, a North American datacenter. Maybe it’s the default, maybe it seemed simpler for IT, maybe it’s just the way things have always been. But the day-to-day reality, especially for teams working oceans away from that hosting country, is anything but smooth.Think about this: your teams might span Tokyo, Berlin, São Paulo, and London, but every file they open, every Teams chat file they click, has to make a cross-continental trip before actually showing up on their device. From an admin’s perspective, it looks straightforward—just a big, global tenant, all data under one roof. In practice, though, it’s a mess that piles onto everyone’s workload without anyone really seeing the full picture unless they’re living it. The cloud was supposed to mean instant access everywhere, smooth productivity, and less paperwork. Instead, you wind up living in a world where geography refuses to stay invisible.Let’s ground this with a real scenario—a marketing lead in Tokyo needs to pull next quarter’s campaign images from SharePoint for a client call. She clicks the shared folder, waits, re-checks her Wi-Fi, wonders if the VPN is acting up again, and by the time the files open, the meeting’s already started. She tries to update an asset, only to run into version conflicts because someone in New York saved a change between her clicks. Over in Paris, a legal team is sounding alarms because customer contracts, which should be kept in the EU, are sitting squarely in US-based servers. They send nervous emails, and IT starts scrambling with manual compliance mapping sheets, hoping nothing slips through the cracks during the next audit.What’s often invisible, but absolutely real, is the time spent waiting, reloading, or fixing tiny glitches that multiply at scale. Microsoft’s own research points out that, for global tenants with only one primary geo, users outside that region experience, on average, a 40-60% spike in latency just pulling up files. That’s not a tiny blip. Over the course of a year, that lag adds up to hours of lost work per person—time you’ll never see hit your budget, but you’ll feel it in missed deadlines and mounting frustration. Your support queues start to fill with tickets from users who swear their internet is fine but SharePoint is inexplicably slow this week. Security teams pile on additional reviews, trying to work out if storing sensitive data in a foreign data center actually ticks the compliance boxes for every region you operate in. The compliance crew spends late nights prepping for audits, piecing together data residency evidence, and praying the regulators aren’t feeling especially picky this quarter. All the while, your IT admins are forced into increasingly creative—but fragile—workarounds, setting up custom DLP rules, tweaking retention settings, and maintaining endless lists just to keep up with data location policies.And here’s the kicker: none of this is flagged as “broken” in any official sense. The environment technically works. Users do get their files—eventually. You’re not seeing bright red alerts from Microsoft saying “fix this now.” But the real loss seeps in through everything the platform doesn’t quite deliver on. The cost isn’t just the extra cloud storage your finance team grumbles over at renewal time, it’s the time your folks in Bangalore spend just waiting to start their workday. Or the legal headaches when a regulatory review drags on for weeks because you can’t precisely explain where customer data actually sits. You know that feeling of promising a global, modern workplace—then watching users in different regions get a second-rate experience, while the compliance side just keeps you up at night? That’s the reality for most single-geo tenants.There’s this idea floating around that global cloud means global performance. But ask anyone running a single-region tenant globally, and you’ll hear about the patchwork experience. Some regions fly, while others crawl. The promise is seamless, but the delivery is not. What’s worse, most companies just accept it as a fact of life. If you set up a Microsoft 365 tenant with users in six countries, but everything lands in one data center, there’s almost a resignation to the “that’s just how it is” mindset. It doesn’t help that plenty of admins have learned to accept these challenges—support tickets for remote offices, frantic emails from compliance, and the occasional data residency scare—as the unavoidable overhead of modern IT.But here’s what often gets missed: this isn’t just a cost you pay in licensing or bandwidth bills. The big hit is the hours of productivity lost, the user trust slowly leaking away every time a file fails to load, and the risk that one random audit finds you miles outside compliance without warning. The price is buried in all the tasks that wouldn’t exist if you could make your data location actually work for every geography your business touches.So what if there’s a way to turn all those distant users and regulatory knotholes into an operational advantage—not just less pain, but a smarter, sharper Microsoft 365 setup? Turns out, you actually can make geography work in your favor. Let’s see how.How Multigeo Works: Turning Geography from Obstacle to AdvantageWe’ve all sat through compliance training where data residency gets trotted out as some looming regulatory nightmare. Most people just see it as yet another box to check—a problem to manage, not a tool to make their lives easier. But here’s the thing: Multigeo isn’t simply about satisfying auditors. It’s about shifting your entire Microsoft 365 strategy so that data location actually benefits users and admins, rather than dragging them down.So what does Multigeo actually do? In the simplest terms, it lets organizations make smart decisions about where each user’s mailbox, OneDrive, and even SharePoint data actually sits—on a per-user, per-workload basis. It doesn’t require you to build separate tenants or create elaborate shadow IT setups. Instead, you extend your existing Microsoft 365 environment so that users aren’t all forced into a single datacenter. You spread your data presence across multiple Microsoft cloud regions, assigning each person’s content to the area that makes the most sense, usually the one physically closest to them or required by law.It sounds like a straightforward fix, but people are usually skeptical when they first hear about it. “Isn’t Multigeo just a compliance thing, there to please lawyers and privacy teams?” Or, “Sure, but doesn’t this create an admin mess—yet another complicated option that only slows things down even more?” If you’ve ever tried to untangle data residency settings after an M&A project, these questions hit close to home. Up until now, IT teams have been forced to choose between performance and compliance, with users stuck waiting for files and admins swimming in manual workarounds.Under the hood, Multigeo gives IT new controls right in the familiar Microsoft 365 admin center. You get to assign geographies—called satellite locations—where specific users’ mail, files, and SharePoint sites physically live. If you add a new regional office in Mumbai and need to keep data in India for compliance, or just want your users to stop complaining about file lag, you create a satellite location in the India region and assign those users to it. The content they work on—emails, files, Teams attachments—gets created and stored at rest in that region.Let’s drop it into a day-to-day example. Suppose your global headquarters is based in the US, but you’ve got a strong team in London handling European operations. With a single-geo setup, that London user’s mailbox, OneDrive, and SharePoint files are stored thousands of miles away in the US. Even simple things—finding a contract, posting updates to Teams, collaborating on PowerPoint decks—mean every action pings a server half a world away. Now, with Multigeo, those same users can have their entire digital workspace anchored inside Microsoft’s datacenter in the EU. The difference? They’re not just complying with GDPR or some local industry standard. They’re working about as close to their own data as technology allows. There’s no more waiting for SlideMaster to load or watching the spinning wheel every time a file opens. Plus, legal and compliance teams breathe a little easier knowing that European customer data never leaves the region.Here’s what changes: For SharePoint and OneDrive, the improvement is immediate and measurable. Microsoft’s own internal studies saw up to a 70% drop in file open times for remote offices after rolling out Multigeo. That’s not just sales talk or a cherry-picked stat. It means employees in places like Brazil or Singapore who used to wait ten seconds for a PowerPoint deck can suddenly open it in three. Multiply that by dozens of files and hundreds of employees, and the savings in lost time are easy to spot—even if it doesn’t show up on an invoice. Teams performance benefits too, especially for meetings where document loading and chat attachments come into play. Suddenly, remote offices start to feel like first-class citizens.The com

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M365 Show PodcastBy Mirko