Cut The Tie Podcast with Sherman Merricks

How do you go from college dropout to multiple seven-figure businesses—with no roadmap and no excuses? In this episode of Cut The Tie, Thomas Helfrich sits down with Sherman Merricks, founder of Dynasty CrossFit and co-owner of the LASSO Framework, to talk about ownership—of your time, your choices, and your outcome.

Sherman gets real about the moment he realized he was stuck—not because of the job or the system, but because he lacked a plan. He didn’t wait for the perfect opportunity—he created one. And then another. And another. From building a thriving gym to running a marketing agency that helps gym owners scale smarter, Sherman shares a no-BS blueprint for taking back control of your life and business.

About Sherman Merricks

Sherman Merricks is a serial entrepreneur, sales coach, and co-owner of LASSO Framework, a marketing and sales implementation company helping gym owners grow profitable, sustainable businesses. After founding Dynasty CrossFit in Gainesville, FL, and growing it into a 7-figure business, Sherman shifted his focus to helping other fitness entrepreneurs overcome their biggest roadblocks—sales, marketing, and systems. Today, through LASSO, he helps gym owners stop spinning their wheels and start building real freedom. Sherman is also a husband, father, and believer in creating a life by design—not by default.

In this episode, Thomas and Sherman discuss:

• The shift from chaos to clarity
  Why most people aren’t actually stuck—they’re just undisciplined and unfocused.
• The secret to scaling: it’s not hustle
  Sherman breaks down how delegation, systems, and sales mastery unlocked growth in multiple industries.
• Why gym ownership wasn’t enough
  After building a successful gym, Sherman realized he still didn’t have the freedom he wanted. So he built again.
• The trap of “being busy”
  Productivity is not progress. Sherman explains how he simplified his days to drive more value with less stress.

Key Takeaways

• You’re not stuck—you just need a better plan
  If you’re serious about freedom, start with clarity and follow with execution.
• Sales solves most business problems
  If you're not selling, you're not scaling. Learn how to close or hire someone who can.
• Busy is the new broke
  Constant activity doesn’t mean progress. Focus on the few things that actually move the needle.
• Systems create separation
  Want freedom? Build processes that don’t require your presence.

Connect with Sherman Merricks

🌐 Website: www.lassoframework.com
💼 LinkedIn: Sherman Merricks

Connect with Thomas Helfrich

🐦 Twitter: @thelfrich
📘 Facebook: Cut the Tie Group
💼 LinkedIn: Thomas Helfrich
🌐 Website: www.cutthetie.com
📧 Email: [email protected]
🚀 InstantlyRelevant.com

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