Dan Rua has been coding since the internet was in diapers and is now on a mission to save publishers from their worst habit: giving Big Tech all the power (and all the cash). In this lost episode of The ADOTAT Show (yes, we found it buried under a pile of old banner ads), Dan breaks down how Admiral is teaching media giants to stop begging platforms for scraps and start building real relationships with their visitors.

We talk about ad blockers shaking down publishers like a back-alley mob, why most publishers are still measuring success like it’s 2005, and how to stop whistling in the graveyard of dead business models.

Subscribe if you’re ready to stop losing revenue and start acting like you own your audience.

Brought to you by our friends at Troutman Amin, who keep the ad industry out of handcuffs—and do it bigly.