On this episode of ChaiNet, we sit down with Shivam K, founder of The Teaser Company, a creative shop that has worked with over 100 D2C brands.

Shivam trained as a screenwriter at FTII and wrote ads for Honda and McDonald’s. He believes most founders are fixing the wrong problem.

We talk about what kills an ad in three seconds, why high-production ads often fail, the five links in a creative chain, and whether AI excites or scares him.

If you’re about to increase your ad budget without fixing the creative first, this one’s for you.

Listen to Shivam K on ChaiNet now.

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