Enterprise AI adoption is accelerating, but implementation is proving far more difficult than expected. While organisations are investing heavily in artificial intelligence, machine learning, and large language models, many are struggling to translate capability into real operational impact. Bob De Caux is the Chief AI Officer (CAIO) at https://www.ifs.com/enThis conversation explores the gap between AI innovation and enterprise execution, covering the realities of AI strategy, organisational readiness, and the challenges of deploying AI systems at scale. Topics include AI transformation, enterprise architecture, data readiness, internal capability gaps, and the pressure on leadership teams to act before fully understanding the implications.Drawing on real-world experience inside enterprise environments, this discussion breaks down why AI initiatives often stall, where companies are overestimating progress, and what needs to change for AI to deliver measurable value.