Sourdough is a living organism that makes all kinds of foods more nutritious and delicious - think sourdough bread, pancakes, waffles, and much more. Eric Aroca is not a baker, but a curator of culture for small businesses. Culture is created from day one, and it needs careful work to maintain it, or a lot of work to change if yours is not ideal. You'll get many powerful tips that you can apply to your business right away, but changing your culture will take time. Often it takes someone from the outside to help you achieve a culture that is delicious, like sourdough bread, to your whole organization.

Lessons from Experienced Entrepreneurs - Timely Topics - Authentic Learning