Sian is a brand copywriter and strategist, where she helps businesses struggling to connect authentically with their audience, clarify their tone of voice, and build communication strategies that attract the right clients and boost sales. 

In this episode, you’ll learn: 

→ How to define your brand voice and identity clearly 

→ Why writing from your audience’s perspective transforms engagement 

→ Practical tips for simplifying complex messages to grow your brand

CONNECT WITH SIAN 🌐 

📸 Instagram: https://www.instagram.com/knewsroom/

💼 LinkedIn: https://www.linkedin.com/in/sian-lindeque-9968a658/ 

👤 Facebook: https://web.facebook.com/KnewsRoom

🎵 TikTok: https://www.tiktok.com/@knewsroom

TIMESTAMPS 

00:00 - Introduction to Sian Lindeque and Brand Copywriting 

03:00 - Cracking the Client Code: Partnering Over Hard Selling 

06:00 - Common Copywriting Mistakes and How to Avoid Them 

10:00 - Dressing Your Brand Mannequin: Building a Cohesive Identity 

15:00 - Testing Your Copy: A-B Testing Tips for Entrepreneurs 

20:00 - Where to Start With Your Copy: Website and Social Media Focus 

25:00 - Real Client Success: Simplifying Tech for Hospitality Brands 

30:00 - The Role of Authenticity in Copywriting and AI Usage 

35:00 - Sian’s Personal Growth: Choosing to Scale Her Business 

40:00 - How to Connect With Sian on Social Media and Final Thoughts