YOU? People attending speaking events are “Investing:” Time. Money. Opportunity cost. They could be doing a number of different things rather than attending your talk. Being at your event better have more value than being somewhere else! An event planner or committee chairperson may have chosen and booked you, but it is ultimately your responsibility to make Read More The post Your Audience Wants to Know: WHY. . . appeared first on NO SWEAT Public Speaking!.