In this episode of The Search Session, host Gianluca Fiorelli is joined by Amanda Natividad - VP of Marketing at SparkToro, a standout voice on social media, and the creator of the widely embraced concept of zero-click content.

Together, they explore how user behavior is evolving, why platform-native content is more powerful than ever, and how memorability plays a key role in making an impact. Amanda also shares why truly understanding your audience goes beyond building traditional buyer personas.

This is the 9th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:21) Meet Our Guest: Amanda Natividad
• (02:41) Zero-Click Content and Marketing in 2025
• (08:50) Brand Marketing’s Comeback
• (11:40) Novelty and Memorability in Content Creation
• (16:06) Copycat Content and the Problem with Blogs
• (22:30) Audience Research vs. Market Research: A Deep Dive
• (27:20) Moving Past Buyer Personas: The Audience-Centric Approach
• (32:20) Leveraging Coopetition and Influencers for Brand Growth
• (40:16) Creativity vs Risk: Where’s the Line?
• (42:48) Quick-Fire Round: Amanda’s Favorites

👉 Read the full article and explore additional 

https://www.advancedwebranking.com/blog/brand-building-and-zero-click-marketing

Where to find Amanda Natividad

• LinkedIn: https://www.linkedin.com/in/amandanat/ 
• X: https://x.com/amandanat 
• Website: http://sparktoro.com 

Where to find Gianluca Fiorelli 

• Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

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