When you take an honest look at your business and realize that you utterly lack the expertise to build and support a BDR/SDR team, what then?

Here’s a little guide for what to expect when you outsource sales (versus why you might consider building in-house anyway).

In this episode, I interview Peter Lipton, Director, Global Head of Sales - Technology & Alliances at JDX Consulting, about the differences between outsourcing and enhancing a BDR/SDR team.

Join us as we discuss:

- The reasoning behind outsourcing the sales function

- What expertise is needed to outsource successfully

- The decision to bring sales back in house

- The major challenges of process and internal trust

- Why it’s so hard to hire good BDRs

Check out these resources we mentioned during the podcast:

- How to Own the World by Andrew Craig

- The Qualified Sales Leader by John McMahon

For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, Spotify, or our website.