Katharine McKee is the founder of Morphology Consulting, a digital commerce consultancy that uses algorithms to optimize a company’s GTM for exponential growth. Katharine’s own hacks that have fueled the growth of her business were driven by an acute self-awareness of what living your best life means. A fact many busy founders forget as their company drives their lives. Katharine feels goal setting plays a big factor in that and being clear on what KPIs and personas make sense for your business.