From thousand-foot truck stops to billion-dollar boardrooms, Rachit Kataria witnessed the same problem: relationships making or breaking deals in an instant. 

In this eye-opening conversation, Rachit reveals why traditional pipeline generation is fundamentally broken in an era where prospects ignore cold outreach. Backed by Salesforce Ventures and Slack Ventures, Rachit and his team have discovered what might be the most overlooked asset in enterprise sales: the extended network of your executives, advisors, and investors that connects you directly to decision-makers you didn't know you could reach.

What makes Centralize different isn't just the technology—it's the framework. Through the six W's of deal intelligence, Rachit demonstrates how understanding who's involved, what they care about, when interactions happen, where the gaps exist, why they should care, and how your network extends changes everything about pipeline development.

Uncover game-changing insights including:

• The relationship mapping framework that's cutting deal cycles by 45+ days
• Why your CEO, advisors, and investors hold the keys to your next major win
• The exact strategy Centralize's team uses to generate their own pipeline
• Why the "untapped network" will be the competitive advantage in enterprise sales

If you're tired of deals disappearing at the finish line and champions vanishing without warning, this episode provides the blueprint for transforming how your team builds, accelerates, and expands pipeline through the power of professional relationships.

☑️Get started with Centralize: https://andrewcmcguire.com/recommends/centralize/ 

☑️ Follow Rachit on LinkedIn: https://www.linkedin.com/in/rachitkataria/ 

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