Believe it or not, your brain digests information just like your stomach digests food. If you want to keep your audience around you have to avoid making them work too hard to understand what you do for them when solving a problem. In this episode, we talk about how you can simplify your messaging and stop confusing your customers so they want to do business with you instead of being exhausted trying to figure out what your business can do to help them. There are five simple questions you can use to start with. And once you begin using this formula to create marketing messages, you will finally start helping your customers work less and see the truth about how you can help them travel from where they are now to where they want to be.