Some ideas are brilliant. Some are just badly timed. In this episode, Jason talks about the blessing—and risk—of having an entrepreneurial brain that never really turns off. He shares why chasing every exciting new idea can quietly pull you away from what’s already working, and how keeping an “idea book” helps create space without shutting creativity down. This is a grounded reminder that not every good idea belongs in the current season. Sometimes the smartest move is to capture it, let it breathe, and revisit it when your business is actually ready. Before you chase the next shiny thing, ask yourself if it’s truly aligned—or if you’re just craving novelty.