Most beginner leathercrafters think branding starts with a logo—but that’s not what actually drives sales. In this episode, I break down why your brand is really your reputation, whether you’ve been intentional about it or not, and how it’s already shaping the way customers see your work. We’ll walk through four key questions—what you make, who you make it for, what problem it solves, and how you serve your customers—that will give you clarity and direction so your brand starts working for you instead of against you. 

If you’re serious about building a leathercraft business that actually grows, not just making products, I want to invite you to my online workshop, Craft a Strong Business—check it out here: 

https://twentythreeplus.com/pages/craft-a-strong-business