Your brand is your identity, and therefore, it is likely your most important asset. Over the past year, with the ever presence of e-commerce transactions due to shutdowns and quarantines, it has never been more important to monitor, manage, and protect your brand online. On the latest episode of Trending Now - An IP Podcast, Ed White and Janet Cho discuss how brand owners may implement successful strategies for an online brand presence with tips on best practices for online brand protection programs.