David Brier is the CEO/Founder of DBD International and the recipient of the Presidential Ambassador for Global Entrepreneurship medallion. He is also the author of Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need. His work has been featured in Forbes, The New York Times, ADWEEK, The Huffington Post and Business Insider. On this episode, we discuss how most organizations get their branding wrong, what he'd say if he could mentor his younger self, and what he means when he says he's the "slayer of the mundane" and a "liberator of awesome". He also shares the rules that people let get in the way of their brand success and how you can avoid them.