Why Your First Impression Is Doing More Talking Than You Are

This is a Presentation Hustle.

Your brand has a “front door”: your Instagram bio, website hero, email signature, pinned post—anywhere someone meets you for the first time.

If that first impression is vague, cluttered, or all vibes and no clarity, people won’t stick around to figure it out… even if you’re exactly who they need.

In this episode of The Five Minute Hustle, Terrica breaks down how to think about your front door assets so they each have one job, support your positioning and pricing, and make it easy for the right people to say, “Oh, this is for me.”

In this episode, you’ll learn:

• What “Presentation” actually means beyond pretty visuals

• Why your first impression might be quietly working against your brand

• How to give each front door asset one clear job

• A simple way to tighten your bio, hero section, or email signature in five minutes

Five-Minute Move

Choose one:

• Instagram bio

• Website hero section

• Email signature

Ask:

1. Does this clearly say what I do and who I’m for?

2. Does this sound like the CEO I am becoming, not the older version of me?

3. Is there one obvious next step?

Then make one improvement—just one—that makes your front door clearer and more intentional.

Your front door doesn’t have to say everything.

It just has to say enough to invite the right people in.