Today, more than ever, your personal and professional brand is incredibly valuable. So how do we make sure you put the best of you out there for people to see? Today on Productive Joy, Dr. Christie greets Leonard Scheiner, a seven-figure law firm marketer, PR expert, and matcha latte enthusiast. 

Leonard shares insights on his rise from a marketing intern to CMO of an international law firm and his passion for polishing professional brands. He emphasizes the significance of daily steps in building success, discusses effective local and international marketing strategies, and offers free tickets to his Podcast Guest Intensive workshop. So come discover Leonard's secrets to impactful marketing and a special matcha ingredient!

Find more about Leonard

Dr. Christie McMullen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is a best-selling author and 24-year educator turned entrepreneur who can help you make work fun! She has worked with thousands of adults in multiple industries at organizations like Aetna, ReMax, Solaris, and RISE to improve human interactions.

With a master's and doctorate in Educational Leadership and two and a half decades of practical experience she is able to connect with CEOs, directors, educators, salespeople, and everyone in between. 

⁠Check out the incredible sponsor of our podcast, Shine Press. ⁠⁠⁠

Want to increase your visibility? A book establishes you as a leader in your field. Shine Press makes publishing seamless. Illuminating Stories. Empowering Authors. Shine Press.

Episode Highlights:

00:00 Welcome to Productive Joy

00:25 Meet Leonard Shiner: Law Firm Marketer Extraordinaire

02:11 Leonard's Journey: From Intern to CMO

05:51 Local vs. International Marketing

10:12 The Joy of Marketing: Leonard's Passion

15:44 Finding Your Productive Joy

17:49 Meeting People Where They Are

19:19 The Power of Words in Marketing

20:23 Understanding Woo and Marketing

21:23 Marketing as a Service

22:17 Rapid Fire Questions

25:50 Daily Steps to Success

26:39 How to Connect with Leonard

28:48 Secret Ingredient to Matcha

29:44 Closing Remarks

Keywords:

marketing

law firm

dog dad

matcha latte

PR expert

podcast guest

attitude of gratitude

zone of genius

media

press

effective pitching

brand

international marketing

visibility

client

brand market grow method

PBS

Amazon Prime

authority

credible resource

content

target audience

local marketing

international marketing

personal brand

networking

branding

communication

creative strategy

perception

public relations

entrepreneur

advertising

business

daily steps

consistency

efficiency

professional service brand

Google

online presence

blogging

Lecturing

university events

corporations

boardrooms

marketing assistant

workshops

engagement