Co-hosts John Hinkle and Will Brown have a conversation about the perils facing pharma marketers and ad agencies when it comes to establishing a brand strategy. Suzanne Goss and Martin Mannion are experts in developing strategies for all types of pharmaceutical brands and portfolios. Their insights and experience can help you think about your strategy in a new way and see if it really is setting you up to win.  In this episode, we discuss that what might be "good" for your brand, may not be the "right thing to do" for your brand...and knowing the difference is rooted in your strategic imperative.