Let’s face it, even if you’ve built the best brand ever and have a loyal following, if you don’t attract new customers you will become stagnant, irrelevant and eventually lose money. All your hard work will reward you, but you have to keep an eye out for other audiences that can be won over. One great way of doing this is by connecting with relevant keywords. We lightly touched on this topic on episode 301: The Power of Niches, and on episode 307: Social Listening, Tools of the Trade. You can find those episodes hyperlinked at the bottom of my landing page on Do This First.life.

How do you find what you want, and or need? You probably Google it. Even if you ask a friend, you are going to Google their recommendation and conduct more research, right? Your audience is just like you, just like me in this regard. They are one of us, and are going to Google the word to get more information. You want to make sure that when they do that they find you! Let's take a closer look..