Many businesses have an "immune system" that treats new ideas in a similar way to how our bodies deal with a virus.

Something gets proposed, but before anyone gets a chance to evaluate whether it'll work, the organizational antibodies kick in.

Within these kinds of businesses ideas don't get killed, as much as studied and pulled apart until there's nothing left.

The cultural response to an idea within an organization often matters more than the idea itself.

We keep looking for better ideas when we might have a better-ideas problem, but most of us will never know which one we have.

The Cognitive Marketer

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